We help OTs in role-emerging areas of practice
to monetize their knowledge in a way that's
both sustainable AND enjoyable!

For the last 10 years, we've helped over a thousand therapists,
coaches, consultants and course creators to transform what
they know into a revenue stream they love.

LET'S GET STARTED

We help OTs to monetize their knowledge in a way that's both sustainable
and enjoyable!

For the last 10 years, we've helped over a thousand therapists,
coaches, consultants and course creators to transform what they know into a business they love.

GET STARTED WITH "THE BUSINESS OF GOING ROGUE"

What We Do

We're passionate about helping therapists to use their hard-earned education and unique skillset to have a bigger impact on the world.

When it comes to the work we do with therapists, our goal is simple:
To help them stay focused on ONE signature program, scaling it to six figures and beyond while keeping things simple, sustainable and profitable.

We've helped our clients to build online courses, run mentorship programs, host membership communities and grow thriving coaching businesses... Regardless of their digital product or program of choice, we help them to see their business as a machine and to build it in a way where things are running smoothly and efficiently.

We focus on relationship marketing and we'll help you to promote + sell your offer in a way that lights you up! Meaning we stay far away from unethical marketing practices and sleazy sales techniques.

We also understand that you want to have the best of both worlds, where you can have more control over your financial destiny while also having a life! That's why we place such a strong emphasis on helping you to grow and evolve from the inside-out, so you can step into the role of CEO with confidence!

WORK WITH US

Here are three ways we can support
you in taking immediate action:

Ways We Can
Support You

Learn the exact steps you need to
take to launch, grow + scale
a coaching practice, a consulting business, an online course
or a group membership program.

EXPAND YOUR REACH

Would you like more freedom and flexibility in how you serve your clients? If you're looking for creative ways to deliver your services where you're no longer trading your time for an hourly rate, this training will provide you with just that.

FREE TRAINING

BUILD YOUR COACHING BUSINESS

When transitioning from clinician to coach, it's important to understand how to design an effective coaching program that sells -- and how to build out a way to generate clients. This training will cover all that, and more! 

FREE TRAINING

TRANSFORM YOUR APPROACH TO SALES

In this training, we empower you with the resources + knowledge needed to completely transform your relationship to selling. You'll learn how to interact with potential clients in a way that lights you up, leading to more paying customers.

FREE TRAINING

What Our People Are Saying

Ready to get the most out
of our time together?

Pick a resource package below to get actionable advice that's
perfectly paired with your current stage of business growth.

Ready to get the most out
of our time together?

Pick a resource package below to get actionable advice that's
perfectly paired with your current stage of business growth.

START

You've been dreaming about doing your own thing, you've been researching next steps and it's finally time to take ACTION. Join us to learn about the basics when it comes to monetizing your knowledge in the online space and let us help you to set up a strong foundation for your business venture.

COMING SOON

GROW

You're generating revenue but it's hit + miss, your audience is still small and you're not in love with your offer. You're getting more followers but are they really your ideal client? If this sounds like you, we would love to help you get more clarity on your offer and how you're serving your people! 

COMING SOON

LAUNCH

You have a developed offer, you're consistently growing your audience and you're ready to create more structure in how you're launching + selling. If you're not clear on next steps and if you want to do this in a way that's sustainable for your current team, we would love to support you!

COMING SOON

SCALE

You're generating more revenue, you have a small team and you're putting in long hours. But how long do you want to keep going like this? If you have a desire for more order + better systems and if you'd like to take more time away from your business, check out the ways we can help! 

COMING SOON

About Our Founder

Hey there! I'm Melissa LaPointe and I work with the trailblazers, the dreamers and the visionaries who want to live their best lives while doing work they love.

After working with trailblazers and visionaries in healthcare for over a decade, I've seen it all! I'm intimately aware of what's working for therapists as they venture out on their own as consultants, coaches and business owners -- and I understand the common roadblocks and obstacles. Let's be honest... Sales tactics, email marketing, program design, leveraged offers, pricing -- these are business fundamentals that we certainly weren't taught in university.

And I can help! With over 15 years' experience as a therapist, coach and consultant under my belt, my services are designed to empower more therapists to lean into their entrepreneurial journey, confidently sell their programs and make a bigger impact with their work!

READ MORE OF MY STORY >>

Listeners' Favourites on the Podcast

Redefining Your Relationship With Food Featuring Emily Roberts

Emily Roberts is making serious waves in the nutrition coaching space with her mission to ditch diet culture, come home to your body, and learn to practice wellness with compassion. In this episode we explore why intuitive eating isn’t just another fad diet - it’s a lifestyle. We do a deeper dive on a number of topics related to eating including how to heal your inner childhood trauma when it comes to your relationship with food. 

Listen Now

The Business of Coaching with James Wedmore

Transitioning from clinician to coach is a great way for therapists to grow and evolve in the online space -- and we all know that there's certainly a need for qualified coaches! Yet many therapists often get stuck on the business side of things, including marketing, sales and pricing. Tune in to learn more about what you need to do to attract your ideal clients, what it takes to build a six-figure coaching business and how you can forge your own path in what feels like an overcrowded space.

Listen Now

Launching an Online Course for Therapists with Moira Pena

Moira is an OT, speaker and educator with over 20 years’ experience working with children and youth on the autism spectrum, as well as other individuals experiencing sensory processing differences. In this episode, I have the pleasure of coaching Moira on the logistics of growing and scaling an online course that she's created to help OTs become confident and effective in their use of sensory-based interventions.

Listen Now

The Journey From Clinician to Women's Health Coach Featuring Dr. Jessica Drummond

Jessica is the founder and CEO of The Integrative Women’s Health Institute, The Outsmart Endo Health Coaching Program, and the creator of the Women's Health Coach Certification. She's passionate about caring for and empowering people who struggle with women’s and pelvic health concerns, as well as educating and supporting clinicians and wellness professionals in confidently and safely using integrative tools to transform women’s and pelvic healthcare.

Listen Now

Monetizing Your Knowledge Through a Membership Featuring Stu McLaren

When it comes to membership communities, Stu McLaren is the membership king. He has this amazing energy, and he's so passionate about not only what he does, but teaching others how to do the same thing as well. In this episode, we talk about how to conquer the guilt factor in your money mindset, the secret to "niching down" without feeling like you’re leaving money on the table and why a membership may be the biggest growth opportunity for your business you never knew existed. 

Listen Now